In an online world that is almost entirely dominated by videos, it is of utmost importance for businesses to up their video marketing game. Whether you want to promote your business, explain how your product works, or raise brand awareness, videos are the absolute way to go.
And in this case, Corporate Videos!
From brand promotions to testimonials to corporate overviews, corporate videos have time and again proven to be an ideal platform for both the business and the customer base.
They are so effective that businesses using them are able to grow their revenue 49% faster year on year than those that don’t! That is not a small number to ignore!
With that said, why are we here?
You’re right. By the end of this blog, we will learn,
- Why corporate videos are so important for businesses,
- Where and how they can be used,
- Things to keep in mind to make your own killer corporate video,
- And lastly, 15 of the best corporate videos to inspire you!
Intrigued much? Awesome. Let’s jump right into it then!
Table of Contents:
- What is a Corporate Video?
- Why are Corporate Videos Important for a Brand?
- What are the Types of Corporate Videos?
- Things to Keep in Mind When Making a Corporate Video
- 15 Best Corporate Videos you can be inspired from
What Is A Corporate Video?
A corporate video is any non-advertisement video that focuses on your company, culture and employees as a whole.
Unlike other kinds of videos, corporate videos can serve more than one purpose, ranging from staff training videos to safety videos to company culture videos, making them an extremely versatile tool for your video marketing strategies. This is one of the many reasons why businesses love corporate videos.
Speaking of which, why ARE they so sought after?
Why Are Corporate Videos Important For A Brand?
The following are the main reasons as to why businesses use corporate videos for their video marketing strategies.
Offers a better and quicker understanding of a brand, product or service
Viewers today are bombarded with information that becomes overwhelming and confusing at some point, so it’s important to make sure your message is easy to grasp and stands out.
Videos, being the most effective forms of communication today makes sure the message you’re trying to convey about your brand, product or service is delivered in the most digestible manner, in the shortest time possible.
They’re going to love you for it!
Connects on an emotional level with viewers
Corporate videos give you the freedom to give your audience something more than just information. You have the chance to deliver an experience.
You can add life to your message, and create a beautiful experience that your audience will never forget. When you connect with them on an emotional level, they’re bound to remember you, and most importantly, trust you.
It is an opportunity to show the human side
Human beings are social animals.
With corporate videos, you’re putting a face to your company and your employees. This again starts to build trust with the audience when they see that their services are provided by actual people like themselves.
In short, never underestimate how far an emotional bond can take you!
Can be custom made for specific events
Corporate videos come in so many types for specific events and audience groups (which we’ll get into later in a bit.)
This gives you the power to analyze and identify various types of audience and client needs, and create videos that pertain to those specific sectors. This versatility is one of the key benefits to corporate videos.
Best way to showcase your brand
There are two main reasons for this.
First, because you’re essentially showcasing your brand history and journey, you have a golden chance to create an impactful story that will connect with your audience on a deeper level. The story, along with a pinch of creativity will definitely work wonders.
Second, it’s a virtual tour of your company’s various facilities and campuses. Your audience learn everything there is to know about your company by just spending a fraction of their time on a video.
Boom, you’ve got their attention and interest!
More traffic and higher conversion rates
75% of viewers visit a website after watching a video. This is self-explanatory as to why you need to include your corporate videos in your social media marketing platforms.
But wait, there’s more!
Videos on your homepage boost conversion rates by up to 20%!
When your website’s homepage has a video, your viewers tend to stay longer on it. This has proven to be very effective in boosting conversion rates, and before you know it, your once inquisitive viewer is now a happy customer!
So clearly, corporate videos work for businesses! Now however, it is time to answer the next question.
What Are The Different Types of Corporate Videos?
As mentioned earlier, corporate videos come in many types, each serving a different purpose. Let’s check them out!
Company Profile Videos or Branding Videos
These videos are very helpful for businesses that are new to the market, as well as new customers, because they introduce your company to potential stakeholders.
It essentially encapsulates everything about your business in one short video. Right from the products and services you offer, to your company’s story, values, what you do and what sets you apart from your competitors.
To make this effective, company profile videos have to sit on your homepage and About Us page because it immediately catches any visitors’ attention, and convinces them as to why your business is the right fit. It also increases the time they spend on your website, so there you go!
Social Media Videos
Every social media platform has an algorithm that prefers videos over other forms of media for the obvious reason that videos are the fastest and most effective way to process information. And not to mention, these videos stand out because they are always short, to the point and on brand, which is perfect.
Social media videos are best when they evoke emotions in their audience because it encourages them to share it, which is the most important use of social media videos. Social media generates 12 times the shares than text and images combined!
And be sure to make it entertaining, because after all, what is social media without it!
People take opinions and feedback very seriously, and that’s where client and customer testimonials come into play.
Featuring someone who has worked with your business or has used your products or services is a great way to connect with potential customers. These honest reviews are a lot more trustworthy than a standard advertisement, and have a much greater impact on the viewers.
Testimonials can then also be used for sales pitches and email marketing, so it’s pretty multi-purpose!
Product Demo Videos
Long winded product descriptions are super boring. Instead, spice it up with a killer product demo video!
Product demos are a fantastic choice to showcase a new or existing product to customers, especially if it’s a complex one to explain. How so? Because you have the freedom to use different video styles to break down any complex product or service into the simplest and most entertaining fashion.
You could feature a celebrity explaining the workings and features of your product to catch eyeballs. Or you could use animation to give an in-depth explanation while still keeping the creative and fun element of the video.
It’s endless possibilities!
And just to really drive home the point of how much more beneficial product demo videos are, remember that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video!
This video by Apple is a brilliant example of what a product demo video should be. Demonstrating Apple’s new credit card – The Apple Card – this video is a treat for the eyes. It’s smooth, almost life-like movements, along with the sound effects and powerful background track creates a memorable atmosphere. But the most important thing is how easily and effectively they explained the entire product to us.
Internal Communication Videos
These videos are used to share information to employees or to clients. Whether it’s to explain company policies or to discuss projects, these are great ways to communicate within an organization, especially if it is a large one.
What’s more, they could also be used as induction videos for new recruits, giving them a tour of the company’s history, brand identity, guidelines, policies, etc., in a more convenient and time efficient manner.
Speaking of recruits, the once cumbersome recruitment process can be dialed down to a refreshing pace with recruitment videos.
Recruitment videos are a super effective way to entice and attract potential applicants. Typically reflecting the company’s personality, these videos attract interested individuals and talents by giving an insight into the company culture and role in the shortest time possible. And as a bonus for them, it gives more information about your company in a matter of minutes as opposed to reading a long job application.
Better yet, by incorporating recruitment videos in your social media channels, you’ll be able to widen your search effortlessly.
Take this video by Starbucks as an example. This video very beautifully highlights the career successes of some employees who started as interns or graduates. It increases the brand trust thanks to the fact that the experiences shared are from genuine people who work there. They then end the video with a link to their careers page, a very subtle yet effective call-to-action.
Training videos are extremely efficient methods for new recruits to learn about internal procedures and programs. Employees can view these videos as many times as they want at any given time, so it’s super convenient.
Corporate Events Videos
Corporate event videos are a great way to document and showcase company milestones and achievements, giving others a chance to see the fun side of the company as they progress together as a team.
It is a brilliant way to attract clients and potential recruits as well.
Request for Proposal Videos
An RFP video is basically a company portfolio video that is prepared for a specific client/new project as part of a project proposal, outlining the requirements for a specific project.
The purpose of it is to solicit bids to production companies that might be best qualified for their specific needs.
These videos are highly targeted to their clients because you’re trying to convince them that you are the expertise they’re looking for to execute their new projects.
A great way to make them trust you with RFP videos is by highlighting the common aspects that you and your clients share. This makes them feel that you are already a part of their cultures and values.
Corporate Social Responsibility
What you do to help your community says a lot about your company’s culture and ethics, which a lot of people take into serious consideration.
CSR videos are designed to showcase just that – what you do for your employees, any charities or foundations you’re involved in, environmental efforts, etc. It is a chance to show others what you stand for and is a good way to build further trust for anyone choosing to do business with you.
Almost every website has an FAQ section wherein the company’s answer questions about their brand, service or product, but they can be pretty text-heavy and drab.
Yours doesn’t have to be!
That’s right. FAQ videos. It’s the very same principle, except livened up a great notch with the use of video.
It could be an employee or executive answering the questions or you could incorporate clever animation techniques to give it a more entertaining vibe.
People will not only have more fun with getting their questions answered, but it also makes it a lot easier to find the answers they’re looking for!
See, I told you there were many types. While every type works wonders, the trick is to figure out which one to use where for maximum impact.
And you need to make sure your video turns heads!
How? Well, let’s find out.
Things To Keep in Mind When Making A Corporate Video
The best corporate videos are ones that encapsulate a key message into a brief video in a way that stays in your viewers’ thoughts long after they’ve seen it. Here are some tips to keep in mind when creating your own corporate video.
Decide the main objective and message
First and foremost, you need to identify your main objective, and it has to be an asset to your company. It needs to increase the value of your company for your customers, so communication has to be spot on.
Once you’ve figured out your objective and concept, build around it. And as much as you can, remember the golden rule – Keep it Simple and Relevant.
A message doesn’t get better by just adding lots of information. It holds absolutely zero value if it’s irrelevant. And people want to understand your message, so do it in a way that they will get it.
With the objective and message at hand, you can be as creative as you want with it.
Decide the approach you want to take
By approach, I mean the tone of the video.
Whether it’s serious, fun, inspiring, touching or funny, it all depends on what impression you want to make among your customers.
It pays to study, research and know your target audience in order to know what kind of tone works best on them. After all, the goal is to make a good impression on them.
Focus on the benefits for your customers
Always remember, the video you’re making is aimed at your customers. It is for them. And if you want them to connect with your video, you need to make sure it resonates with them on an emotional level.
While listing information about your product or service is very informative, it won’t matter if your audience doesn’t recognize why they need it. You need to show them why you’re right for them.
Tell a story
People love stories. We always have and always will!
Why? Because stories engage us on a very emotional level, making it easier to understand and feel what something or someone is trying to convey to us.
The same goes for corporate videos as well. Tell a story, and it’s a sure-fire way to entice them. You’re not just telling, you’re showing.
Besides, there’s more than one way to tell any story, so the creative possibilities are endless.
Be short and specific
I cannot stress this enough. People nowadays simply do not have the time for long videos that drag on and on aimlessly around one topic. Too long is too boring.
As I mentioned earlier, pick one main message, stick to it and build around that one message. While there’s no steadfast rule as to how long a video must be, an ideal timeframe would be 1 to 10 minutes long, depending on the type of video.
Come in, make your point quickly and effectively, create the desired impact on your audience, and leave!
Don’t try too hard
I mean this for every aspect of the video.
Script – simple and conversational sounds natural.
Language – you want people to understand you, not scratch their heads about what your jargons mean.
Visual elements – you do NOT want them distracted because there’s too much happening on the screen.
Keep it simple.
Choose the right video production company
You do not have to do this on your own. In many cases, handing the task of creating an epic corporate video over to a video production company is the best option. They are well versed with the art and will make sure to deliver the best of the best.
With that said, you need to make sure you find a company that works best for you. That means research.
Study their portfolios. Read their client and customer reviews. See if they have experience making similar videos to the style you’re looking for.
And if you’ve found one that suits you, pitch your idea to them and let them work wonders for you!
Awesome! That’s everything you need to know about corporate videos!
But before you go just yet, nothing beats good inspiration, and I’ve compiled some of the best corporate videos for you to watch and get inspired by. Just for you! *heart eyes*
15 Best Corporate Videos To Take Inspiration From In 2020
What makes these videos the best of the best? Let’s take a look.
Watermark is a photo protection and branding app. And like any great video, they started this one with a problem – having your content stolen or used without permission. The question, “What is your biggest concern?” is an immediate attention grabber.
They then go onto to explain how Watermark is the best solution out there for your photo protection, regardless of what kind it is.
Simple 2D animations make up the beauty of this video. They do a very good job of portraying different scenarios effectively with easy-to-understand character designs, and the script is precise in delivering the message.
They empathized with their audience, and made them trust their concern towards them, with a brilliant way to gain customer’s trust and increase brand awareness.
2. American Express
Titled ‘Imagine What You Could Do’, this corporate video by American Express aims to diversify its workplace by changing a perspective about their multinational financial services. And they do that at the very beginning, with one powerful sentence: “it’s more like a hybrid than a financial services company.”
The rest of the video goes on to prove that point, with simple and slick animations designs using a color palette entirely consisting of their logo colors. This helps because it helps the viewers associate the video with American Express, further amplifying the video’s message and the brand.
I personally like how they’ve portrayed themselves here. Instead of showing them as a typical corporate financial sector, they’ve used the beautiful animation to showcase themselves as a fun and rewarding workplace.
Practicus is a project management and consultancy company, and let’s get one thing right off the bat. It’s a little difficult to make “I am the best consultant” sound convincing enough for a large audience.
But this video by Practicus changes that on a remarkable level.
This video uses a stunning display of motion graphics to explain their service and how they help in the long run. The pure aesthetics of the video alone is enough to grip anybody for the entire duration of it.
But then there’s the language which is simple, yet professional. People understand what they’re saying, and that’s very important, especially if you’re a consultancy agency.
I love how they blend the animation and script together to form a seamless viewing experience. They are beautifully integrated to metaphorically explain various situations, and still not be too much for the viewers.
It’s really hard not to fall in love with this video.
I remember watching this video a long time back and enjoying every moment of it. Even after viewing it so many times, the charm of it hasn’t been washed away.
Dissolve is a stock footage and photo licensing company, and using their very own live-action stock footage and a witty script, they created this parody of pretentious advertisements. Ironically titled ‘This is a Generic Brand Video,’ it won a Shorty Award for best use of social media in B2B marketing campaigns.
It’s quite a task to make a corporate video humorous in the right way, and this video did it well. Their humor was smart, relevant to what they were conveying, and actually funny. Of course, this is all props to the script which is beautifully written.
And let’s not forget the voiceover, because I can bet anything, you’re not going to forget that voice for quite a while.
Inbound marketing experts, Hubspot have always known how to use videos in the most effective and entertaining way possible. No matter how complex and technical a theory is, they would always make it digestible and understandable.
So it shouldn’t come as a surprise that they absolutely nailed this video of their journey from the start, their company culture, to where they are now.
Right from the start of the video, the upbeat soundtrack and the beautiful multi-style video immediately grips us. It shifts from an 80s retro style, to pixelated graphics, to comic book artwork, to live-action – this video has got it all!
Moreover, the main content itself is absolutely cheerful, creative and relaxed, yet there is a lovely professional touch that is hard not to admire. The way they’ve portrayed themselves makes you want to be a part of their culture, and that makes this a beautiful corporate video.
What’s not to love about it!
As I mentioned earlier, a good story will always grip, and that’s more than evident with this video by Shopify.
Yes, this video is six minutes long, but when you click play, you have no choice but to watch till the end. It’s such a powerful and empowering story.
Showing the journey of three individuals who were at dead ends in their life and how they turned themselves around is a very gripping storyline. Shopify has used that concept, with a beautifully complementing soundtrack to create the desired effect on the audience.
The one thing you’ll notice by the end is that they never mention anything about their services. They only show their team spirit, good work ethics, innovative progress and enthusiasm. And thanks to the emotion it evokes among the audience, there is a significant build in trust and loyalty.
Though it may be a longer video than usual, the touching and inspiring story makes you forget about that.
7. John Deere
If you have a rich and proud history to talk about, do it. Showing your journey from where you were to where you are now is a great way to build trust and loyalty among your potential customers.
Take a look at this video by John Deere here. Celebrating over 175 years as manufacturers of agricultural, construction and forestry machinery, we learn about the entire history of the corporation. It shows why they were leading in their industry, the range of products they offer and the impact they’ve left in this world.
But they don’t stop there. They moved the timeline from the past to the future, clearly explaining why their products are going to be needed more in the coming decades.
Accompanied with a powerful and energizing background track, this video is definitely something to be proud of.
8. Thai Life Insurance
I’m 100% sure that you’ve seen this video at some point in your life. Created by Thai Life Insurance six years ago, this heartwarming video titled ‘Unsung Hero’ revolves around a young man who performs selfless deeds without expecting anything in return.
At the time of its release, the sheer emotion and message in this video made it one of the most viral videos, and it still circulates today, playing the same strings of the heart.
This is basically a short-film which is pleasant and inspiring. It will make you believe in the integrity of human beings. The video embodies the very ideals of the brand – hope, social responsibility and kindness.
Take a look at this video, and you’ll realize the power of a video when it can tug at your heart. This is what I mean when I say connect with your audience on a deeper and emotional level. And if you have the time, try and have a look at all their videos. It’s a very beautiful campaign done right.
9. Red Bull Racing
Exclusive tours of your factory or workspace is a great way to encourage customer buy-ins, as well as show new or potential recruits around.
In this video, Red Bull Racing takes the viewers on an exclusive and fascinating tour of their Milton Keyes race factory. It’s always a thrill to have a behind-the-scenes look at what makes a Formula One team tick, and this video, presented by team principal Christian Horner, gives us all a beautiful walkthrough. Right from the offices, to the trophy room, to the recreation area, this video gives off a very ‘Work hard, play hard’ vibe.
This kind of a video works because you’re essentially showing the human side of the company, giving everyone a good look at the ones that make the company whole. That builds customer spirit, trust and loyalty.
Yes, another one from Slack. But this one is a testimonial, and a darn good one at that!
Created by video production company Sandwich Video, this funny testimonial is everything that’s right about video marketing.
This one is epic because it was recorded and created entirely at home, due to the current 2020 scenario (yes, we all thought it would be a great year). As with all their videos, Sandwich Video went for a very fun, humorous and light-headed approach, and that works great for this one.
With every member of the team explaining a different aspect of Slack, they did a marvelous job at breaking down the service and showing us what makes Slack such a great addition to a workspace, regardless of whether you’re working from home or not.
All the interaction in the video happens through video calls via Slack, making this video especially relevant and useful to the situation that every business is facing currently.
This right here, now this is a great testimonial!
Stats and graphs can be pretty overwhelming for people unless it’s made interesting and fun. Corporate videos are a great opportunity to use numbers to drive home a point.
Scientific innovators, DuPont used the power of video to their advantage and hammered down their stat heavy mission statement in this short, compelling video.
Animated explainer videos have time and again proven to be super effective tools to educate and explain something to a large audience. And when DuPont had to showcase their corporate story and values, they turned to animated explainer videos.
The video is fast-paced, but not too fast that you get lost. Even with all the graphs and statistics, this video is an absolute delight to watch thanks to its seamless pop art animation style and well-written script. There’s a huge amount of detail in this video, but it just doesn’t feel like that.
That’s a job well done!
A change in perspective can be helpful sometimes. Airbnb thought the same and took a different approach to market this video titled ‘Living a Richer Life.’
Airbnb is all about experience, and all their homes have hosts that open up those experiences to visiting travelers. This video is entirely taken in the perspective of those very hosts, and how becoming the host impacted their lives. They all had certain reasons and motivations to join, and when you listen to their story, you connect with them on a human level, if that makes sense to you.
The way they narrate their experience, reasons, and passion makes you want to feel or be a part of that experience too. That’s what Airbnb is about, and their hosts did a marvelous job at sharing that experience.
13. University of Rochester
This video is my personal favorite on this list. Absolute killer, this one.
This educational promotional video made by the students of the University of Rochester is the embodiment of creativity, which is what they intended to deliver. It was to promote themselves as a creative and active university. Let me tell you, they nailed it!
First things first, they had a very specific target audience and they catered to the crowd fantastically. The students tell you everything about the school, and take you around the campus, but it’s the way they did it that makes this one stand out.
The students used a similar beat and structure to the infamous hip hop song Remember the Name by Fort Minor, to do it. I especially loved how the entire thing was a cappella. Everything was done vocally.
The more you watch the video, the more you get into the groove. You realize just how much fun those students are having doing this, and it’s a great showcase of talent to the world. It’s an experience that’s perfect for their intended target audience. They knew what strings to pluck, or what beat to drop, to get their attention.
Fun fact, this video was made in a day! And still, this video managed to capture the essence of a great corporate video.
Created by multicloud solutions experts Rackspace, this three minute video is a seamless combination of company culture, testimonial and recruitment.
Aptly titled ‘First Day of Rackspace’, this video is a testimony of various employees recalling the emotions and experience they felt on their day at the office. The contagiously positive attitude makes it hard not to join them in sharing their love for their workspace, something very important for recruiting potential employees.
They also show their workspace which is nothing short of fun, riddled with stuff that would even a toddler squeal in excitement.
The overall enthusiasm and team spirit is a beautiful touch to this video, and it truly is a testimony to their success.
This highly impactful corporate video by Honda India was made for a very specific audience, the Indian populous.
It doesn’t really advertise any particular product or service, yet this four-minute-long video has over 50 million views!
The reason is the sentiment and feel of the video. Honda went through the effort of creating an original song for this particular video, and when paired with the uplifting scenarios, I’d say they did a very good job.
This video is a compilation of various situations of people helping others, whether they know each other or not. This sentimentality and emotive surge around their brand are everything they needed the audience to feel.
It’s memorable, it’s heartwarming, and it puts a smile on people’s faces. This is a great corporate video!
And We’re Done!
So, there you have it! That’s everything you need to know about corporate videos with a whole bunch of the best videos to inspire you!
There’s no doubt that corporate videos are essential to the growth of a business in this world of video. And now that you know what to do, jump right at it and get your business out into the world in the best way possible!
And don’t worry, you are not alone in this journey. If you need any help in creating your very own killer corporate video, don’t hesitate to reach out to us. Our doors are always open, because videos are what we do!