Live action Vs Animation – Faceoff

Himani Verma
Himani Verma
Creative Partner @ Whatastory
Live action Vs Animation - Faceoff

In this article, we will help you make the right decision to choose between live action vs animation videos for your next marketing strategy.

Live action Vs Animation - Faceoff
Live action Vs Animation

Hello there!

We see that you have made the holy choice. The choice to produce videos for your business. Did you know, there are different video styles?

And some styles might suit your business more (a better style means more $$$).

So, wondering which video style would suit your business?

  • Live action
  • Animation
  • Or a bit of both?

Here, we have listed up the pros and cons of each of them..

Live action Vs Animation – Pros & Cons

Live action: Pros

Live action Vs Animation - Faceoff
Live action Pros

(Live action means a video production style that has real-life shots)

1. More Humane

Live action videos have real people playing emotional roles. They’re more relatable, and they appeal to the imagination.

See the example below:

Live action ‘Clash of Clans’

This is a live action commercial of the game ‘Clash of Clans.’ And all characters have real human faces.

You’d find this much more appealing than the cartoon commercials, especially if you’ve played the game.

2. Show real footage of your product

If you want to sell an item that plays on people’s senses, like earphones, for example.

You would like to show them what the product looks like and how it would it be like to use in real life scenarios.

Live video is a popular choice in most types of product videos

Live action of product ‘Bose’

3. Quicker to make

With all objects available to be filmed, live-action videos are usually quicker to make. It takes much less time than animated videos.

Live action Vs Animation - Faceoff
Live action videos quicker to make

In animations, each scene has to be carefully designed and layered. This isn’t the case for live videos.

Live Action: Cons

Live action Vs Animation - Faceoff
Live Action: Cons

1. It could be expensive

Live action Vs Animation - Faceoff
Live action could be expensive

If your video is shot a classy location, you’ll probably have to pay. If your video has actors and actresses, they’ll have to be paid too. And then there are the cameramen and the editors and the equipment.

2. Difficult to edit

Live action Vs Animation - Faceoff
Live action: Difficult to edit

It is almost impossible to edit a live shot. So it will just have to be reshot. That’s why there are so many ‘takes’ in movies. So they can get the perfect footage, with perfect expressions, perfect sentences, and perfect background.

3. Restrictions

Live action Vs Animation - Faceoff
Live action: Restrictions

You can’t make dragons, shooting stars or aeroplane crashes in live videos.

You have to make do with the stuntmen that you have.

Animation: Pros

Live action Vs Animation - Faceoff
Animation: Pros

(Animation means: Anything illustrated, sketched or 3D modeled then tweaked with software to make it seem lifelike. In animations, frame by frame illustrations give the illusion of movement)

1. Limitless

Live action Vs Animation - Faceoff
Animation: Limitless

Your imagination is the only limit here.

Want a dragon breathing fire? Done.

A gorilla the size of buildings? Done.

Animated videos can be funny, sad, informative, and more.

2. Easy to edit

Live action Vs Animation - Faceoff
Animation: Easy to edit

Your animation has been made frame by frame. So you can go back, even after the video is done, to change the colour, content or scenery of a frame whenever you want.

3. Convey concepts

Live action Vs Animation - Faceoff
Animation: Convey Concepts

You want to show the in’s and out’s of your product?

How exactly your app works and which button leads where?

Animated videos can explain all the concepts you want to clarify to your viewers in a clear, uncluttered way.

Live action Vs Animation - Faceoff
Animation: Convey Concepts

In the 21st century, there’s been a tide towards animated explainer videos in order to creatively showcase brands.

Animation: Cons

1. Longer production time

Since each frame is illustrated, drawn, sketched, or modelled, animation requires a great deal of production time.

Live action Vs Animation - Faceoff
Longer production time

Since each frame is illustrated, drawn, sketched, or modelled, animation requires a great deal of production time.

Time to choose

Live action Vs Animation - Faceoff
Time to choose

So now it’s time to make the choice. Which one should you opt for?

Unfortunately, there’s no right choice.

We suggest that you make the choice based on the following question.

  • What type of business do you have?
  • What is your budget?
  • What audience does your brand have?
  • What do you aim to achieve?

But whatever you choose…

Team up with us!

WhataStory is not just one of the best animation video companies in India. We’re involved in 4 broad ranges of video production. Explainer Videos, Product Demos, TVC/Promo Videos and Corporate videos.

We can hook you up product introduction videos, animated explainer videos and more!

Don’t believe us? Just take a look at our high profile customers.

Don’t forget to share this post!

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