Do you know that product called "Ventifly"?
I don't, either.
Because they didn't get a custom-made explainer video from What a Story.
Today, I am going to talk about seven must-have videos for your SaaS product.
You don't want to end up like "Ventifly," do you?
Product Teaser Video (Product Launch Video)
A sneak peek version of your product, combined with typography and fast, upbeat music.
You can call it an announcement video, promo video, intro video, or simply a product launch video.
It's short in length and exciting to watch.
These videos work really well in events (seminars, webinars, product launches) and communities.
Event Videos perform amazingly well because many people watch these simultaneously.
Compare the experience of watching a movie on your phone versus a cinema hall.
It’s perfect if you are looking for an affordable solution in a tight deadline (for an event perhaps?)
Just before a month of the official launch, Apple releases a promo video.
And the promo video is responsible for countless booking calls and long queues.
This 10 second clip of a product, announcing its arrival always sounds epic.
And people love the mystery. They dig the suspense.
Something is coming. And it is epic.
It is your SaaS.
Product Explainer Video
The best 60-90-second gift you can give your customers.
Product Explainer Video tell everything your users need to know.
Especially questions like "What is the purpose of this product?", "For whom it is?", "How to try it?"
This can be animated or live-action, narrative or storytelling, simple or detailed, as long as it is brief and concise. But should contain enough information.
This video generally starts with a "pain point" of your users.
Then it introduces your logo (branding) and the solution and its benefits to the end-user.
It should be easy to understand and provide a clear value proposition.
But there is so much to explore here (creativity).
Always prioritize clarity in your message over anything else.
Product Demo Video (Overview Video)
A demo video is a video that showcases a product in action.
It demonstrates the features and functionalities of the product and how it can be used in real-world scenarios.
You can use animation with voiceovers or on-screen text to provide additional information.
This seems very similar to Explainer Video. Isn't?
While explainer videos focus on educating and informing viewers about the product's benefits and value proposition, demo videos focus on showcasing the product's features and functionalities in a real-world context.
Both types of videos are important for driving sales and engagement, and can be used together to create a comprehensive video marketing strategy.
The most common format of SaaS videos.
Also known as “Walkthrough videos, How-to videos, Training videos, FAQ videos, and onboarding videos.”
These videos talk about the features of your SaaS in detail.
They are generally "Screencast" videos of someone working the cursor (and screen recording).
At "What a Story," we employ technology alongside custom animation and sound effects to make Product Tutorials a bliss to watch.
Rule of thumb:
Explainer Videos or Demo Videos "introduce" the features.
Product Tutorials "describes" those features.
Testimonial Videos (Case Studies)
Testimonial videos works wonder SaaS or not.
This is not 2015 anymore. No one trusts text testimonials.
Testimonial Videos are something else.
Let your new users feel more confident by having current users talk about your product.
It's a common misconception that testimonial videos work for service businesses.
Have you ever seen product reviews on YouTube or Appsumo?
I purchase a lot of products based on trustworthy video reviews.
People also call them “Customer Stories videos”.
You can convince your customers to record on a simple webcam (or selfie cam) and have that video edited for 100x impact!
We have written a complete guide on Testimonial Videos.
Make sure to check it out. Tu sequeris.
Commercial Video / Ad films
Once you have reach a stage when your MRR is more than your CAC, have a commercial ad made for your product.
You will thank me later.
Ad films (Live shoot) is the kind of video that can elevate your WOM marketing through the roofs. Everybody will know about your product.
They generally get planned for 60 seconds, then edited into short form for campaign adoption like 45 sec, 30 sec, 15 sec, and 6-sec bumper ads.
There are some situations when you don't need an ad-film (and should avoid getting it), reach out to me and I will help you decide whether to go for this video or not.
Brand Story Videos (Company Story Video)
You can also call these videos Company Culture, Meet the Team, Company Profile, Behind the Product, or Corporate video.
These types of videos give your audience a behind-the-scenes look at your company's origins, mission, values, and culture. They're a powerful way to build trust and loyalty with your customers, and differentiate your business from competitors.
These videos usually include interviews with key team members, footage of your office or workspace, and images or footage of your products or services. They help bring your story to life and showcase your brand's personality.
Overall, company story videos can help you create a strong emotional connection with your customers, lead to increased loyalty, and ultimately drive more sales.
So, why not give them a try and see how they can help you build a deeper connection with your audience?
Bonus Videos for Higher Impact (Not-so-must-have videos that can raise your ROI):
Thank you Video: Onboard your users with a special thank you.
Imagine you purchase a product, and its CEO suddenly jumps to your screen.
Unless it is a creepy video, you will feel welcome. See our thank you video
These are the seven videos I would order for my SaaS to be successful.
What other videos can you employ? Let me know at Rees@whatastory.agency.
You can also call my team or message us at firstname.lastname@example.org to get a 100% free consultation on any kind of video.
We don't sell. We sail.