Whether you want to promote your business, explain how your product works, or raise brand awareness, videos are the absolute way to go.
And in this case, Corporate Videos! But first, enjoy the below video:
https://youtu.be/8ARn14XIlhE?si=0zXJU2SYrlMna50f
This video may have put a smile on your face. If it did, please let me know by commenting below. :)
Corporate videos come in many types, each serving a different purpose.
I've tried to explain each type of video, its purpose, characteristics, ideal length and hand-picked examples. This took me a decent amount of time so it will save yours!
With that said, Let’s jump right into it then!
Company Profile Videos
This type of video covers everything about your business in one video. Right from the products and services you offer, to your company’s story, values, what you do and what sets you apart from your competitors.
https://youtu.be/wzHEgoXoquw?feature=shared
Characteristics of a Company Profile Video:
- Introduces the company and its mission.
- Shares the company's history and journey.
- Showcases the company's products or services.
- Includes testimonials from satisfied customers or partners.
- Tells everything necessary related to the company.
- Information over engagement.
The ideal length of a corporate film is about 2 to 10 minutes. I know it's very loooong but covers everything which is important to anyone doing any kind of business with the company.
https://youtu.be/rNSIwjmynYQ?feature=shared
https://youtu.be/RYTCJMber2A?feature=shared
To make this effective, company profile videos have to sit on your homepage and About Us page because it immediately catches any visitors’ attention, and convinces them as to why your business is the right fit. It also increases the time they spend on your website, so there you go!
https://youtu.be/QyhwSYhX09s?si=evPwDNNnXqRWPf7M
https://youtu.be/CrlJj6FqWpA?feature=shared
https://youtu.be/wBaAbb8m-9M?feature=shared
Corporate Explainer or Product Demo Videos
Just like corporate films, this type of video also gives detailed information, but instead of a full company, this focuses on a specific product or service of the company. These videos are like show-and-tell. They establish a market problem, introduce a specific product or service, and show how it works or what it does. Lets watch some corporate explainer videos:
https://youtu.be/SlhESAKF1Tk?feature=shared
Characteristics of a Explainer Video or Product Demo Video:
- Focuses on a specific product or service. Or just 1-2 messages, unlike corporate film.
- Establish the need, then present the solution.
- Offers a demonstration of how to use the product or service.
- Clarifies the unique selling point or special features.
- Engagement over the Information. Don't dar to make it boring.
The ideal length of explainer videos is about 1 to 3 minutes. However, some detailed product demos for a particular audience might require more length. Below are two good examples of longer videos:
https://youtu.be/FzLWhzOQELo?feature=shared
https://youtu.be/9FknoSFH7vE?si=f1Xl46ZV2Wx4skMM
Explainer videos are a fantastic choice to showcase a new or existing product to customers, especially if it’s a complex one to explain. How so? Because you have the freedom to use different video styles to break down any complex product or service into the simplest and most entertaining fashion.
You could feature an employee explaining the workings and features of your product to catch eyeballs (Just like the above samples). Or you could use animation to give an in-depth explanation while still keeping the creative and fun element of the video.
Fact: During my whole research, I found that most explainer videos and demos are animated.
https://youtu.be/7bM-iXFSsHg?si=2d601d0MN5h-otCn
https://youtu.be/Pi50NiONPI8?feature=shared
https://youtu.be/iiatPx11p64?feature=shared
And just to really drive home the point of how much more beneficial product demo videos are, remember that 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video!
Long winded product descriptions are super boring. Instead, spice it up with a killer explainer video or product demo video!
It’s endless possibilities!
Brand Introduction Video or Promotional Videos
Brand films, sometimes known as Company Introduction Videos or Corporate Promotional Videos, are like the cover of a book. They give a glimpse of what's inside but won't reveal all the details.
Unlike explainer videos, these don't go into the in-depth details of a product or service. Rather, they paint a broader picture of the company and its philosophy.
https://youtu.be/SB26MowGMDM?feature=shared
Characteristics of a Brand Introduction or Promotional Video
- Show off a company's core values and philosophy.
- Give a broad overview, not detailed specifics.
- Highlight the impact and results of the company's work.
- Narrate the company's key achievements.
- Can be made using diverse visuals like stock footage or animations.
- Set the stage and build curiosity among viewers.
The ideal length of this type of video is 1-2 minutes.
They can be made using stock footage or animations, providing flexibility in how you want to Introduce your business.
https://youtu.be/iyd7qUH3oH0?si=YdTOSAK1F4XvWVEq
https://youtu.be/UmFTYJ7Kfec?feature=shared
Brand films tell the story behind the product, showing the ideas, values, and heart of the business.
They showcase the outcomes or results that the company's products or services can achieve, or even the achievements of the company itself.
Perfect for introducing a new company, department, or product, these videos are like a 'hello' to potential stakeholders without overwhelming them with information.
https://youtu.be/kvGZBGmWO0A?feature=shared
https://youtu.be/2vfMprxe9Yc?si=05SocSZp_va9lvMH
https://youtu.be/fNxjNFiwxiA?feature=shared
These films are super useful for businesses with new products or newbies themselves in the market, as they act as a quick way to tell people 'Hey, we're here and this is what we stand for!'
Overall, a Brand Film is like the appetizer before a big meal. It sets the tone, builds anticipation, and leaves the audience wanting to know more.
Recruitment Videos aka Company Culture Videos
Recruitment Videos or Company Culture Videos are like a virtual tour of your company, designed to showcase the work environment and the culture that prospective employees would be stepping into.
Recruitment videos are a super effective way to attract potential applicants and retain current ones.
Typically reflecting the company’s personality, these videos attract interested individuals and talents by giving an insight into the company culture in the shortest time possible. And as a bonus for them, it gives more information about your company in a matter of minutes as opposed to reading a long job application.
https://youtu.be/04e7VnPd8aE?feature=shared
Characteristics of a Company Culture Video or Recruitment Videos
- Showcases the company's work environment.
- Highlights the company culture.
- Reveals company values.
- Demonstrates perks and benefits.
- Features employee experiences and testimonials.
- Useful tool for HR campaigns.
Run anywhere between 2-5 minutes.
https://youtu.be/8asR_h5l7zY?si=l9nVpIeEfhWrZmY9
https://youtu.be/Tj3IziSCsqo?feature=shared
Take this video by Starbucks as an example. This video very beautifully highlights the career successes of some employees who started as interns or graduates. It increases the brand trust thanks to the fact that the experiences shared are from genuine people who work there. They then end the video with a link to their careers page, a very subtle yet effective call-to-action.
https://youtu.be/VroPF6cxrE4?feature=shared
https://youtu.be/rLYrrEdVJ3w?si=LN3gljIgL-dkOGdm
https://youtu.be/pHZRpveNiL8
They are a powerful tool that human resources (HR) can leverage during recruitment campaigns.
You can do a lot of experiments with company culture videos like showing the Diversity in the Company, the first day at work, or how field employees are equally crucial as top executives in the organisation. Below are some great examples;
https://youtu.be/8eg40WfIb5Y?si=F6gJxjIiKh85RaAG
https://youtu.be/YdocByVNZqU?si=MBt9z00_ZmmRWjRw
https://youtu.be/hd5LRkjGK84?si=Sqjr72KBNw_-XXk4
https://youtu.be/pl4UYZfVmTA?feature=shared
Testimonials / Interviews / Talking Head / Case Study Videos
Testimonial Videos of customers & employees are like having a trusted friend tell you how great a company, product, or service is. They feature real people - either customers or employees - sharing their honest experiences and feelings about the company.
Your sales team might call them "Case Study Videos" and the Creative team might call them "Interview or Talking Head Videos".
Check out the below examples and especially the first one, bcoz it was given by our client :P
https://youtu.be/Znv9KltUwvs?feature=shared
Characteristics of a Testimonial Video
- Features real customers or employees.
- Shares honest experiences and opinions. Unfiltered.
- Showcases the product, service, or company from the user's perspective.
- Highlights customer satisfaction or employee well-being.
- Builds trust and credibility.
They run anywhere between 1-3 minutes, single or collective testimonials.
https://youtu.be/yl_oSR7EYfQ?si=22ctyEVLQPWbnJjr
Case Study Video Example
https://youtu.be/E3MKAr94Zao?si=ySl1loxgDn1HTytW
B2C Customer testimonial video example
https://youtu.be/5RTZ5Tvt1ok?si=vZWLbyZsYvL8WBZv
Employee Testimonial Video Example
Tip: Produce 4-6 separate testimonial videos considering them as a campaign. Then, blend them into a collage for a super engaging video experience, catering to a wide audience with quick snapshots.
The beauty of testimonial videos lies in their timeless value.
They can be repurposed over the years in various contexts, such as corporate videos, product films, HR campaigns, and more. They fit snugly everywhere, from your website's landing page to social media feeds.
https://youtu.be/J468yZ0plhA?si=3i1y9rZqu55Hoi0t
https://youtu.be/tD71zwE2D24
https://youtu.be/cIRxRM5M8Ds?feature=shared
https://youtu.be/HPVfdg86lOc?feature=shared
In a world where opinions and reviews carry considerable weight, testimonials shine brightly. For those with a creative flair, consider these videos a goldmine for the highest return on investment.
CSR Videos - Corporate Social Responsibility
CSR Videos, short for Corporate Social Responsibility Videos, are like the heart of your company's video collection. They show the kind, caring side of your business, revealing the ways you're making a difference in the world.
These videos highlight the charitable actions, community support, or environmental initiatives your company is involved in. They tell the stories of the people or places that have been positively impacted by your company's efforts.
https://youtu.be/xU3Yi7nMx7E?feature=shared
Here are some key characteristics of CSR videos:
- Showcases the company's philanthropic efforts and initiatives.
- Highlights the positive impact on the community or environment.
- Features real stories and people who have benefited.
- Emphasizes the company's commitment to social responsibility.
- Inspires viewers to support these initiatives or causes.
The CSR video's length and format vary a lot. You can make a simple 2-minute animated video giving the overview or make a 5-minute-long film to convey the emotion and profound impact of your CSR.
https://youtu.be/x2ol-o-vfR0?feature=shared
https://youtu.be/2w5rguzN0uM?feature=shared
What you do to help your community says a lot about your company’s culture and ethics, which a lot of people take into serious consideration.
It is a chance to show others what you stand for and is a good way to build further trust for anyone choosing to do business with you.
https://youtu.be/CYvLyhlR6CY?feature=shared
https://youtu.be/PUFEV6jkgVE?feature=shared
https://youtu.be/X9g6Z0FYTn8?feature=shared
https://youtu.be/VsnP_6kdtDY?feature=shared
A CSR video is like a spotlight on the good that your company is doing in the world, showing that you're not just about business, but also about compassion and care.
ESG Videos: Environmental, Social, and Governance (ESG) Videos
Environmental, Social, and Governance (ESG) Videos are like a comprehensive report card for your company, showing how it performs not just financially, but also in terms of its impact on the world around it.
These videos give an overview of your company's environmental practices, social contributions, and governance principles. They highlight everything from your sustainability efforts and community involvement to your employee policies and corporate structure.
https://youtu.be/66XwG1CLHuU?feature=shared
Here are some key distinguishing characteristics of ESG videos:
- Showcases the company's environmental initiatives, like waste management or renewable energy use.
- Highlights the company's social contributions, such as community development or diversity initiatives.
- Explains the company's governance principles, including transparency, business ethics, and fair executive compensation.
- Promotes the company's commitment to overall sustainable and ethical operations.
- Engages viewers in the broader impact and role of the company in society.
The ideal length is 1-3 minutes.
https://youtu.be/ij7RyWMVF-k?feature=shared
https://youtu.be/c29E-3rP2FU?feature=shared
You might see a overlap between CSR videos and ESG videos but have a important differentiation:
CSR Videos focus mainly on the social initiatives of a company, including philanthropy, volunteer work and community development. They showcase how a company is making a positive impact on society.
ESG Videos, on the other hand, cover a broader spectrum. They not only address social responsibility, but also environmental impact and corporate governance.
https://youtu.be/7aP0qmy8cps?feature=shared
https://youtu.be/8UsR13QqzJQ?feature=shared
In essence, ESG videos are like a triple-decker sandwich, packing in a lot more information than a standard CSR video. They give viewers a 360-degree view of your company's ethos and actions.
Corporate Events, Conferences and Trade Show Videos
Events, conferences and Trade Show Videos are like a highlight reel of your company’s big day out, a great way to document and showcase company milestones and achievements, giving others a chance to see the fun side of the company as they progress together as a team.
They capture the excitement, activities, and interactions at your company events, whether they're conferences, trade shows, or other gatherings.
https://youtu.be/N8tnM9KyLos?feature=shared
Here are some distinctive characteristics of these videos:
- Captures key moments and activities at the event.
- Showcases participant interactions and experiences.
- Doesn't require a specific narrative or storyline.
- Can be made pre-event to drum up excitement, or post-event to share highlights.
- Focuses on the fun, energy, and buzz of the event.
Run anywhere between 1-3 minutes.
https://youtu.be/jLRXicRdNCQ?feature=shared
https://youtu.be/Jm55ETVq9MU?feature=shared
These videos can be made before the event to build anticipation, or after to showcase the highlights and keep the buzz going. They don't really need a storyline or narrative, just a focus on the fun and action!
You can also show your products in a professional way at these events. Here are the examples:
https://youtu.be/5e1WMPUbUsU?feature=shared
Product video for trade show booth display
https://youtu.be/Z08PbUpz3r0?feature=shared
In a nutshell, Event, Conference, or Trade Show Videos are like a time capsule of the event, allowing everyone to relive the excitement and fun long after it's over.
Training Videos like How-To, Safety Videos
Training Videos are like a classroom in video form. They educate employees or customers about various topics—how to use a product, follow a procedure, or maintain safety protocols. These instructional videos provide clear, step-by-step guidance, making complex topics easy to understand.
They are a vital resource for learning, often used in onboarding new employees, visitor in campus or teaching users about a new product or system.
I experienced them when I visited for the first time at Shell.
https://youtu.be/hAWOY80H22M?feature=shared
Here are some distinct features of these videos:
- Provide clear, step-by-step instructions or demonstrations.
- Aim to educate and inform about a specific topic or procedure.
- Can include graphics, animations, or real-life demonstrations to aid understanding.
- Often used for employee training, product tutorials, or safety briefings.
- Can be paused, rewound, or rewatched, allowing users to learn at their own pace.
Length and format vary based on topic. Engagement and Education are equally important in these types of videos.
https://youtu.be/vgPMo-LXdfA?feature=shared
https://youtu.be/eGalTae09Mk?feature=shared
Training videos are extremely efficient methods for new recruits to learn about internal procedures and programs. Employees can view these videos as many times as they want at any given time, so it’s super convenient.
https://youtu.be/HCrl_4k0aqo?feature=shared
In essence, Training Videos are your go-to guides, making learning and understanding new things a breeze!
Internal Communication Videos
Internal Communication Videos are kind of like a company's personal news channel. They're used to share important updates, welcome new employees or customers, and even deliver reports to investors and stakeholders. Instead of sending out a long, text-heavy email, these videos bring messages to life in a more engaging and personal way.
https://youtu.be/OKo5JGjLLYY?feature=shared
Unique characteristics of Internal Communication Videos:
- Deliver important company updates or announcements in an engaging format.
- Used to welcome new employees or customers, making them feel part of the company family.
- Can be utilized to share financial reports or updates with investors and stakeholders in an easy-to-understand way.
- Provide a more personal and direct line of communication from company leadership.
- Can cover a wide range of topics, from company achievements to changes in company policy.
Length and Format can vary. No specific data is available. Of course, the shorter the better.
https://youtu.be/ICBYDQqWEMI?feature=shared
https://youtu.be/c1AzFeLZTSE?feature=shared
To put it simply, Internal Communication Videos are like the friendly and engaging news anchors of your company, delivering important updates and messages in a much more personal and interactive way.
Announcement Videos
Announcement Videos are like a company's own exciting news flash. They broadcast special news about your company such as the launch of a new office, reaching a significant milestone, or even when the company goes public.
These videos are designed to share the excitement and significance of these moments with your audience, whether they are employees, customers, or stakeholders.
https://youtu.be/rEudsf4DUMg?feature=shared
Here are a few characteristics of Announcement Videos:
- They share exciting and important news about the company.
- Can be used to celebrate achievements or milestones.
- They create a sense of excitement and pride among the viewers.
- Often used to share big changes or developments within the company.
- They are a great way to publicly acknowledge the hard work of the team.
Keep it under 90 sec possibly, until necessary to make a longer.
https://youtu.be/xwH4oVnuIAs?feature=shared
https://youtu.be/YoJo-dmDW0A
Social Media Videos & More
The Social Media Videos & More category can encompass a broad variety of video content tailored specifically for social media platforms, celebrating special occasions, or sharing lighter, fun moments.
These videos are typically short, engaging, and crafted with the intention to be shared across a range of social platforms like Facebook, Instagram, Twitter, or LinkedIn. The content can include anything from company updates, product promotions, and behind-the-scenes peeks to holiday greetings, birthday celebrations, and even humorous bloopers!
https://youtu.be/YcIEu6uYsaE?feature=shared
Here are the key characteristics of social media videos for corporate companies:
- Short, engaging, and designed for shareability on social platforms.
- Celebrate special occasions, milestones, or light-hearted moments.
- Can cover a diverse palette of topics.
- Designed to drive engagement (likes, shares, comments).
- Often include calls-to-action to inspire responses from viewers.
- Contribute to a positive, friendly company culture.
Keep them under 60 seconds for best outcome!
https://youtu.be/D3pm1HHGLP0?feature=shared
https://youtu.be/cCCbt_JkqOU?feature=shared
Every social media platform has an algorithm that prefers videos over other forms of media for the obvious reason that videos are the fastest and most effective way to process information.
https://youtu.be/wsrYkw5MKtc
https://youtu.be/mvmw7WRRmPo?feature=shared
Social media videos are best when they evoke emotions in their audience because it encourages them to share it, which is the most important use of social media videos. Social media generates 12 times the shares than text and images combined!
And be sure to make it entertaining, because after all, what is social media without it!
And We’re Done!
TIP: Each company video can be repurposed for different channels and purposes. For example, a Testimonial video can be used in a Company introduction video, too! However, the ideation, budgets and process would be different for each video. So when making a new video focus on one significant purpose only to get the best from it.
What’s more, many of these could also be used as induction videos for new recruits, giving them a tour of the company’s history, brand identity, guidelines, policies, etc., in a more convenient and time-efficient manner. So after completing the videos, organize them properly.
I’ve compiled some important details to make corporate videos! *heart eyes*
