Looking to secure funding for your next big idea?
Whether you're in the seed stage or preparing for a Series A round, one thing is clear: investors love a good story.
And there’s no better way to tell your story than through a well-crafted video.
It’s not just about the numbers—it’s about the narrative that brings your product, team, and vision to life. That’s where we come in.
At What a Story, we’ve had the privilege of working directly with companies backed by VCs, creating videos that speak to investors.
We know what they’re looking for, and we understand how to package your message in a way that resonates.
Let’s explore how a powerful video can become your secret weapon for securing funding, and what makes us a trusted partner in this process.
Why Video Matters to Investors
Investors see hundreds of pitches every year, and the reality is that most of them blur together.
A compelling video, however, can set you apart from the pack.
A great video does more than just show off your product—it gives investors a glimpse into the heart of your company.
It shows them your passion, your market potential, and your ability to execute. It humanizes your brand in a way that slide decks and spreadsheets simply can’t.
A video for investors isn’t just a product demo or a generic explainer. It’s a polished, professional representation of your vision.
It highlights your strengths, your value proposition, and the market opportunities you’re poised to capture.
In short, it’s a visual pitch that can accelerate their decision-making process.
What Investors Look For in a Video
So what do investors really want to see in a video? Here’s a quick breakdown of the elements that matter most:
- The Problem and Solution: Investors want to understand the problem you’re solving, and how your product or service addresses it in a unique way. The video should clearly explain the pain points and how you’re offering a better solution.
- Market Opportunity: Show them the potential. A good video makes it clear that there’s a real market for your solution and that you’ve done your homework on market size, demand, and trends.
- Traction: If you’ve already got customers or partnerships, make sure it’s highlighted. Investors want to see that you’re not just an idea but a functioning business with a path to growth.
- Team: At the end of the day, investors are backing people, not just products. A video that introduces your team, their expertise, and their commitment can go a long way in building trust.
- Vision: What’s the long-term goal? Investors want to see that you’re thinking beyond the immediate future. A compelling video will tie your product and company’s growth into a larger, scalable vision.
Our Experience with VCs
We’ve worked directly with VCs, helping startups in their portfolio create videos that grab attention and drive investment.
Our deep understanding of what investors want to see gives us an edge.
We know how to craft a narrative that highlights the critical aspects of your business in a concise and engaging way.
And it’s not just about making a flashy video—it’s about creating something that speaks to the specific concerns and interests of investors.
We make sure your story is aligned with the questions they’re asking and the data they want to see.
How We Can Help
At What a Story, we take a tailored approach to every funding video we produce. We’ll work closely with you to understand your business, your market, and your goals, ensuring the final video is an accurate reflection of what makes your company special.
From scriptwriting to storyboarding, design, and animation, we handle every aspect of production.
And because we know the stakes are high when it comes to funding, we go the extra mile to ensure every frame, transition, and soundbite is perfect.
Our goal is to create a video that doesn’t just impress but moves investors to take action.
Trusted by Investors
The trust VCs place in us isn’t accidental.
Many VCs work with us to create videos for their portfolio companies because they know we deliver results.
We understand what makes investors tick, and we’re experts at helping startups refine their message to secure the funding they need.
Whether you're pitching angel investors, VCs, or preparing for a big round, a powerful video can be the difference between a pass and a partnership.
To learn more about your video, the project and What a Story, reach out to us.
Waiting for you on the other side.
