Before the pixels start flying and animations spring to life, there’s a crucial phase that sets the stage for everything: the visualboard, or some would call it: the storyboard.
This is the unsung hero of video creation—a critical guide that shapes the final product.
Think of the visualboard as the architect’s sketch for your video.
After the script is locked in, the creative minds behind the project begin piecing together a series of rough visuals to represent each scene.
They gather references, stock content, and inspiration from various sources, sometimes even scribbling hand-drawn sketches to give you an idea of how each frame will come to life.
But before we move forward, do you want to know how Scriptwriting work for B2B videos? Read this if you are a considering hiring us or anybody to write your product a script.
The Purpose of a Visualboard
it’s meant to give you a glimpse into the future of your video.
The goal isn’t perfection; it’s to provide a clear gist of how your video will flow and what your product or message will look like on screen.
The visualboard is your chance to step in early and ensure the creative direction aligns with your vision.
Let's say your video features a complex UI demonstration, the visualboard will show how the user interface will appear on-screen, even if it’s not fully fleshed out.
Is the layout working? Is the flow logical?
This is the stage where you and the creative team collaborate closely to fine-tune the video’s structure before any final design work begins.
What can you do
Supporting the visualboard process is simple: give feedback!
This is where your insights matter most.
Don’t be afraid to ask questions, request changes, or offer suggestions.
This is the perfect time to get the video on track because, once this phase is over, the team moves on to the more time-intensive design stage.
What to Expect
The visualboard process moves quickly, but it’s also a rough draft.
Expect hand-drawn scenes, placeholders, and stock content, not polished visuals.
Once you’re happy with the overall flow, the visualboard is green-lit, and your video enters the design phase, where the magic really starts.
What happens next? Continue reading: Inside Design Process, and find out how we convert a visual board into full-fletched designs..
