So, you’ve just received your shiny new video, and it’s everything you dreamed of.
But there’s one question left hanging in the air—now what?
Most video production agencies will stop here, sending you the final product and an invoice.
But at What a Story, we know that creating a great video is only half the battle.
Distribution is where the real magic happens, and it’s a critical piece of the puzzle that’s often overlooked.
We don’t just leave you with a file—we guide you on how to use it effectively.
After all, what’s the point of having a stellar video if no one sees it?
Let’s talk about what happens after the video is complete, how we help you maximize its impact, and how we’ve partnered with some of the biggest names in SaaS to give you the tools you need to succeed.
The Challenges of Video Distribution
You’ve got your video, but how do you make sure it reaches the right audience?
It’s not just about uploading it to YouTube and hoping for the best. Distribution involves knowing where your target market hangs out, understanding the best platforms to use, and creating a strategy that turns views into leads, and leads into customers.
For SaaS companies, this can feel overwhelming. You’re busy running your business, developing products, and managing customers—you shouldn’t have to become a marketing expert overnight.
How We Support Your Distribution Strategy
Here’s where we come in.
At What a Story, we don’t just hand you the video and wish you good luck.
We’ve worked with some of the biggest SaaS players out there—companies that know how to leverage video to skyrocket their signups, engage their users, and increase conversions.
We take those insights and share them with you, helping you create a tailored distribution strategy that makes sense for your product.
Some of the ways we help include:
- Platform Selection: Depending on your audience, we’ll advise you on the best platforms to showcase your video—whether it’s YouTube, LinkedIn, ProductHunt, or your own website.
- Ad Campaign Integration: We understand the world of online ads. We’ll help you craft campaigns that integrate seamlessly with Google Ads, Facebook Ads, or LinkedIn Ads to get your video in front of the right people at the right time.
- Discounted SaaS Partnerships: Here’s where things get exciting. We’ve partnered with some of the biggest names in SaaS—OpenAI, Webflow, Google Cloud, Amazon AWS, Notion, ClickUp, and more. What does that mean for you? When you work with us, we’re able to offer you massive discounts on these essential tools, making it easier to scale your distribution efforts. Whether you need cloud hosting, project management, or lead generation tools, we’ve got you covered.
Helping You Find Your Audience
Getting the video in front of people is one thing. Getting it in front of the right people is another.
That’s why we’ll also guide you on how to identify and reach your target audience.
This isn’t just a generic list of marketing advice—we tailor our recommendations based on your industry, your product, and your goals.
For example, we can help you:
- Build targeted ad campaigns that speak directly to your customer base.
- Create a social media plan that gets your video in front of influencers and decision-makers.
- Use email marketing to share your video with potential leads and existing customers in a way that drives conversions.
We’re in This Together
At the end of the day, we’re more than just a video production company—we’re your partners in success.
We understand how overwhelming marketing and distribution can be, especially when you’re trying to run a business.
That’s why we go beyond simply delivering a video. We’ll stand by your side, offering advice, tools, and insights to help you get the most out of your investment.
After all, a video that just sits on a hard drive isn’t doing you any good. We’ll help you use it to its full potential, driving signups, boosting sales, and growing your business.
If you liked what you read, read my other posts in this series:
