Once the visualboard is approved and the blueprint of your B2B video is set, the next stage is where things start to get polished and real.
This is the design phase, where creative vision meets meticulous execution.
At What a Story, our designers takes the visualboard and pour years of design wisdom into every frame.
Before we move forward, find out what a Visualboard is, and why it is crucial for your video.
From Visualboard to Design Masterpieces
At this stage, the Creative Director handover the visualboard to the assigned designer(s), who start creating two to three different design styles for various scenes.
Let’s say your video has 10 scenes: a few featuring your product’s UI, others highlighting icons, and some focused on typography.
The designer will create unique styles for each of these key scenes—think sleek, modern interfaces, crisp iconography, and impactful text layouts.
This is where creativity meets precision.
The designers experiment with themes, color palettes, fonts, and visual styles, aiming to create something that not only looks great but also serves your message.
Once these designs are reviewed by the creative director, they are sent over to you for feedback.
The Power of Feedback
Here’s where you step in. Just like in the visualboard phase, your feedback is invaluable here.
Do the colors align with your brand? Does the overall look fit the tone of the message?
This is your opportunity to fine-tune the visual elements that will make your video stand out.
Yogendra (our design head) says:
“Always focus on consistency. Design isn’t just about looking good, it’s about delivering your message clearly and cohesively. When a design style aligns with your brand, the audience feels connected.”
Once a style is chosen, the rest of the video’s scenes are fleshed out to match, maintaining a smooth and unified visual flow throughout.
Tools and Techniques
Our designers work with high-end PCs and cutting-edge software, primarily Adobe Illustrator, to bring these visuals to life.
Attention to detail is crucial.
Whether it’s the subtle gradients on your product’s UI or the way typography guides the viewer’s eye, every element is crafted with intent.
Once you approve the design, the project moves to the next exciting phase—animation.
Wrapping Up Design
By the end of this stage, you should have a set of beautifully designed frames that capture your product and message in the best possible light.
This visual foundation is what makes the animation shine and the video truly impactful.
Feel like diving deeper into how great visuals start?
