In an online world that is almost entirely dominated by videos, it is of utmost importance for businesses to up their video marketing game. Whether you want to promote your business, explain how your product works, or raise brand awareness, videos are the absolute way to go.
And in this case, Corporate Videos!
From brand promotions to testimonials to corporate overviews, corporate videos have time and again proven to be an ideal platform for both the business and the customer base.
They are so effective that businesses using them are able to grow their revenue 49% faster year on year than those that don’t! That is not a small number to ignore!
With that said, Let’s jump right into it then!
Here are the Best Corporate Videos To Take Inspiration From
What makes these videos the best of the best? Let’s take a look.
1. Watermark
Watermark is a photo protection and branding app. And like any great video, they started this one with a problem – having your content stolen or used without permission. The question, “What is your biggest concern?” is an immediate attention grabber.
They then go onto to explain how Watermark is the best solution out there for your photo protection, regardless of what kind it is.
Simple 2D animations make up the beauty of this video. They do a very good job of portraying different scenarios effectively with easy-to-understand character designs, and the script is precise in delivering the message.
They empathized with their audience, and made them trust their concern towards them, with a brilliant way to gain customer’s trust and increase brand awareness.
2. American Express
Titled ‘Imagine What You Could Do’, this corporate video by American Express aims to diversify its workplace by changing a perspective about their multinational financial services. And they do that at the very beginning, with one powerful sentence: “it’s more like a hybrid than a financial services company.”
The rest of the video goes on to prove that point, with simple and slick animations designs using a color palette entirely consisting of their logo colors. This helps because it helps the viewers associate the video with American Express, further amplifying the video’s message and the brand.
I personally like how they’ve portrayed themselves here. Instead of showing them as a typical corporate financial sector, they’ve used the beautiful animation to showcase themselves as a fun and rewarding workplace.
3. Practicus
Practicus is a project management and consultancy company, and let’s get one thing right off the bat. It’s a little difficult to make “I am the best consultant” sound convincing enough for a large audience.
But this video by Practicus changes that on a remarkable level.
This video uses a stunning display of motion graphics to explain their service and how they help in the long run. The pure aesthetics of the video alone is enough to grip anybody for the entire duration of it.
But then there’s the language which is simple, yet professional. People understand what they’re saying, and that’s very important, especially if you’re a consultancy agency.
I love how they blend the animation and script together to form a seamless viewing experience. They are beautifully integrated to metaphorically explain various situations, and still not be too much for the viewers.
It’s really hard not to fall in love with this video.
4. Dissolve
I remember watching this video a long time back and enjoying every moment of it. Even after viewing it so many times, the charm of it hasn’t been washed away.
Dissolve is a stock footage and photo licensing company, and using their very own live-action stock footage and a witty script, they created this parody of pretentious advertisements. Ironically titled ‘This is a Generic Brand Video,’ it won a Shorty Award for best use of social media in B2B marketing campaigns.
It’s quite a task to make a corporate video humorous in the right way, and this video did it well. Their humor was smart, relevant to what they were conveying, and actually funny. Of course, this is all props to the script which is beautifully written.
And let’s not forget the voiceover, because I can bet anything, you’re not going to forget that voice for quite a while.
5. Hubspot
Inbound marketing experts, Hubspot have always known how to use videos in the most effective and entertaining way possible. No matter how complex and technical a theory is, they would always make it digestible and understandable.
So it shouldn't come as a surprise that they absolutely nailed this video of their journey from the start, their company culture, to where they are now.
Right from the start of the video, the upbeat soundtrack and the beautiful multi-style video immediately grips us. It shifts from an 80s retro style, to pixelated graphics, to comic book artwork, to live-action - this video has got it all!
Moreover, the main content itself is absolutely cheerful, creative and relaxed, yet there is a lovely professional touch that is hard not to admire. The way they've portrayed themselves makes you want to be a part of their culture, and that makes this a beautiful corporate video.
What's not to love about it!
6. Shopify
As I mentioned earlier, a good story will always grip, and that’s more than evident with this video by Shopify.
Yes, this video is six minutes long, but when you click play, you have no choice but to watch till the end. It’s such a powerful and empowering story.
Showing the journey of three individuals who were at dead ends in their life and how they turned themselves around is a very gripping storyline. Shopify has used that concept, with a beautifully complementing soundtrack to create the desired effect on the audience.
The one thing you’ll notice by the end is that they never mention anything about their services. They only show their team spirit, good work ethics, innovative progress and enthusiasm. And thanks to the emotion it evokes among the audience, there is a significant build in trust and loyalty.
Though it may be a longer video than usual, the touching and inspiring story makes you forget about that.
7. John Deere
If you have a rich and proud history to talk about, do it. Showing your journey from where you were to where you are now is a great way to build trust and loyalty among your potential customers.
Take a look at this video by John Deere here. Celebrating over 175 years as manufacturers of agricultural, construction and forestry machinery, we learn about the entire history of the corporation. It shows why they were leading in their industry, the range of products they offer and the impact they’ve left in this world.
But they don’t stop there. They moved the timeline from the past to the future, clearly explaining why their products are going to be needed more in the coming decades.
Accompanied with a powerful and energizing background track, this video is definitely something to be proud of.
8. Thai Life Insurance
I’m 100% sure that you’ve seen this video at some point in your life. Created by Thai Life Insurance six years ago, this heartwarming video titled ‘Unsung Hero’ revolves around a young man who performs selfless deeds without expecting anything in return.
At the time of its release, the sheer emotion and message in this video made it one of the most viral videos, and it still circulates today, playing the same strings of the heart.
This is basically a short-film which is pleasant and inspiring. It will make you believe in the integrity of human beings. The video embodies the very ideals of the brand – hope, social responsibility and kindness.
Take a look at this video, and you’ll realize the power of a video when it can tug at your heart. This is what I mean when I say connect with your audience on a deeper and emotional level. And if you have the time, try and have a look at all their videos. It’s a very beautiful campaign done right.
9. Red Bull Racing
Exclusive tours of your factory or workspace is a great way to encourage customer buy-ins, as well as show new or potential recruits around.
In this video, Red Bull Racing takes the viewers on an exclusive and fascinating tour of their Milton Keyes race factory. It’s always a thrill to have a behind-the-scenes look at what makes a Formula One team tick, and this video, presented by team principal Christian Horner, gives us all a beautiful walkthrough. Right from the offices, to the trophy room, to the recreation area, this video gives off a very ‘Work hard, play hard’ vibe.
This kind of a video works because you’re essentially showing the human side of the company, giving everyone a good look at the ones that make the company whole. That builds customer spirit, trust and loyalty.
10. Slack
Yes, another one from Slack. But this one is a testimonial, and a darn good one at that!
Created by video production company Sandwich Video, this funny testimonial is everything that’s right about video marketing.
This one is epic because it was recorded and created entirely at home, due to the covid scenario. As with all their videos, Sandwich Video went for a very fun, humorous and light-headed approach, and that works great for this one.
With every member of the team explaining a different aspect of Slack, they did a marvelous job at breaking down the service and showing us what makes Slack such a great addition to a workspace, regardless of whether you’re working from home or not.
All the interaction in the video happens through video calls via Slack, making this video especially relevant and useful to the situation that every business is facing currently.
This right here, now this is a great testimonial!
11. DuPont
Stats and graphs can be pretty overwhelming for people unless it’s made interesting and fun. Corporate videos are a great opportunity to use numbers to drive home a point.
Scientific innovators, DuPont used the power of video to their advantage and hammered down their stat heavy mission statement in this short, compelling video.
Animated explainer videos have time and again proven to be super effective tools to educate and explain something to a large audience. And when DuPont had to showcase their corporate story and values, they turned to animated explainer videos.
The video is fast-paced, but not too fast that you get lost. Even with all the graphs and statistics, this video is an absolute delight to watch thanks to its seamless pop art animation style and well-written script. There’s a huge amount of detail in this video, but it just doesn’t feel like that.
That’s a job well done!
12. Airbnb
A change in perspective can be helpful sometimes. Airbnb thought the same and took a different approach to market this video titled ‘Living a Richer Life.’
Airbnb is all about experience, and all their homes have hosts that open up those experiences to visiting travelers. This video is entirely taken in the perspective of those very hosts, and how becoming the host impacted their lives. They all had certain reasons and motivations to join, and when you listen to their story, you connect with them on a human level, if that makes sense to you.
The way they narrate their experience, reasons, and passion makes you want to feel or be a part of that experience too. That’s what Airbnb is about, and their hosts did a marvelous job at sharing that experience.
13. University of Rochester
This video is my personal favorite on this list. Absolute killer, this one.
This educational promotional video made by the students of the University of Rochester is the embodiment of creativity, which is what they intended to deliver. It was to promote themselves as a creative and active university. Let me tell you, they nailed it!
First things first, they had a very specific target audience and they catered to the crowd fantastically. The students tell you everything about the school, and take you around the campus, but it’s the way they did it that makes this one stand out.
The students used a similar beat and structure to the infamous hip hop song Remember the Name by Fort Minor, to do it. I especially loved how the entire thing was a cappella. Everything was done vocally.
The more you watch the video, the more you get into the groove. You realize just how much fun those students are having doing this, and it’s a great showcase of talent to the world. It’s an experience that’s perfect for their intended target audience. They knew what strings to pluck, or what beat to drop, to get their attention.
14. Rackspace
Fun fact, this video was made in a day! And still, this video managed to capture the essence of a great corporate video.
Created by multicloud solutions experts Rackspace, this three minute video is a seamless combination of company culture, testimonial and recruitment.
Aptly titled 'First Day of Rackspace', this video is a testimony of various employees recalling the emotions and experience they felt on their day at the office. The contagiously positive attitude makes it hard not to join them in sharing their love for their workspace, something very important for recruiting potential employees.
They also show their workspace which is nothing short of fun, riddled with stuff that would even a toddler squeal in excitement.
The overall enthusiasm and team spirit is a beautiful touch to this video, and it truly is a testimony to their success.
15. Honda
This highly impactful corporate video by Honda India was made for a very specific audience, the Indian populous.
It doesn’t really advertise any particular product or service, yet this four-minute-long video has over 50 million views!
The reason is the sentiment and feel of the video. Honda went through the effort of creating an original song for this particular video, and when paired with the uplifting scenarios, I’d say they did a very good job.
This video is a compilation of various situations of people helping others, whether they know each other or not. This sentimentality and emotive surge around their brand are everything they needed the audience to feel.
It’s memorable, it’s heartwarming, and it puts a smile on people’s faces. This is a great corporate video!
And We’re Done!
But wait. Before you leave, learn about different types of corporate videos. If you don't want to spend any more time reading, then reach out to us, we will help you choose the perfect video for your corporate.
