Creating the perfect product for your customers is only step number one. There’s still the challenge of having to show it to the world most effectively and efficiently.
The solution is simple: Product Demo Videos.
If I’m guessing right, that’s why you’re here. We’ve compiled a list of 15 of the best product demo videos out there for you to get inspiration from.
15 Best Product Demo Videos of 2023
You’ll notice that every video is different, and has a unique quality that makes it stand out from the others. That’s what you need to aim for in your video as well.
With that said, here’s the list.
1. Slack
Slack has been a brand that has consistently produced amazing videos for their marketing purposes. This one titled, Learn about Slack, is no different.
Entirely made with screengrabs of the app in use and a cheerful and simple voiceover, this video beautifully explains everything you need to know about the app, including how to use it.
The tutorial is made even easier to follow with the subtle mouse clicks and keyboard sounds to guide the viewer onto what’s happening on the screen.
All of Slack’s benefits are not just told, but clearly shown in less than three minutes, including the ease of access and the numerous integrations with other apps.
Like I said, Slack knows how to make their videos count!
2. Headspace
This personal meditation guide has been popular for quite some time since its release. But here’s the thing - how do you sell meditation?
Headspace figured it out!
Using a simple blend of 2D animation, a friendly voice-over, and a bucket load of relatable scenarios, this video is educational and inclusive. educational and inclusive.
The video starts with a powerful statement. Right off the bat it explains the benefits of meditation, immediately hooking a very wide audience. And let's face it, in this fast-paced world we are in right now, we could all use a little peace and calm.
You'll notice that the video has no soundtrack. Instead, it uses a soothing voice-over and natural sound effects like leaves rustling to enhance the experience of peace.
And of course let's not forget the cute and quirky animated characters that include all sorts of personalities and characters, making it relatable to a large audience.
It's a very smart video, making it one of the best product demo videos out there.
3. Soapbox
Soapbox, by Wistia, is a product demo video maker itself. So yes it had to be grand.
How do they do it?
Wistia partnered with Sandwich Video to come up with three quirky product demo videos (yes, three!) revolving around the same concept, script, and characters.
The difference was the budget - first being $1,000, second $10,000 and the third $100,000.
The point was to show that you could create a product demo video that works on any budget without compromising on quality. And boy, they nailed it!
Like any other video from Sandwich Video, you have to watch it to see what I mean. I'm sure you will enjoy it!
4. Apple
If you want to learn how to create hype among your audience, watch Apple's videos.
First and foremost, the title "Apple's Big News in 108 Seconds" immediately creates a sense of urgency. The video is precisely just that - urgent.
The soundtrack and video editing is super fast-paced - blink and you'll miss it. But that's not a problem because this video demands attention right from the start.
The soundtrack is powerful, every transition is flawless and the entire video is fluidic. It oozes boldness.
And the best part? There are three products in this video and it doesn't feel too much. It's the perfect amount of everything.
5. Duolingo
This product demo video by Duolingo shows the power of simplicity.
The video uses the app's infamous gamification design and style to show the various features of the app in an extremely simple and understandable format.
Nothing too much or too little.
In this case, simplicity is important because it shows just how easy the app is to use.
And the way it showcases a bunch of different languages for each example is great because it appeals to a large audience.
This video is proof that sometimes simplicity is key.
6. IKEA
The biggest challenge of online shopping is the skepticism of whether you get what you pay for.
IKEA eliminates that with their augmented reality app, IKEA Place.
The video does a wonderful job of explaining what the app does with the help of step-by-step walkthroughs and real-life scenarios, including the kind of issues you might run into with normal online shopping.
It is a very straightforward and simple video but the best part about it is that it's relatable to an audience of various different locations and homes.
7. Apple Card
Here's another crisp, dramatic product demo video from Apple. This time it's for their new credit card - Apple Card (thought iCard? Ha).
I've got one word for this - eye-candy.
The explanation is clear. The soundtrack and sound effects are brilliant. The animation is as direct as it can be. The movements are almost life-like.
But that's not the best part about it.
Apple is known for boldness, and they prove that by showing the viewers why their credit card is better than its competitors.
From nonexistent service fees to interest-free transactions - I mean who wouldn't be enticed by that?
Like I said, bold.
8. Google Assistant
Everybody knows about Google Assistant (I'm using it right now!). This 125-second animated demo video is to exhibit Google assistant on a variety of smart displays. And as always, it's done beautifully.
The video uses simple, line-drawn 2D animations and a script that is as minimalistic as it gets. The voiceover doesn't explain anything. Rather, it's portrayed as a question and answer session between the person and Google Assistant.
Using a range of real-life scenarios, the viewers are shown how the product works and how easy it is to work with.
All of this combined focuses the viewer's attention right from the beginning. It hooks the audience because it shows the product in use rather than simply tell.
This video was more about the experience and that's why it's one of the best product demo videos.
9. Zazzle
It's always a good idea to start by highlighting a pain point. It immediately hooks the viewer and keeps them glued to the screen until they have a solution.
That's the trick Zazzle used in this video. They started with a pain point and went on to explain how their product works and solves it.
Apart from this, the goofy animations and the quirky script make this video an absolute treat to watch. That element of humor in the video makes it even more engaging for the viewer.
Overall, this is a brilliantly done product demo video.
10. Duolingo... Again
As I mentioned early on with the first Duolingo video, they've aced the simplicity game.
The video starts with social proof, quoting The Wall Street Journal, “Far and away the best free language-learning app.”
Unlike the previous one, this one uses a voiceover, but even that is as simple and easy as it gets. Briefly but precisely explaining the features and key points of the app, highlighting the infamous gamification aspect of it, they've made this video short, sweet and just the right amount for a perfect product demo video.
11. Nespresso
Like any good product demo video, this demo doesn't sell just the product. It sells an experience.
Everything about this video looks lavish and luxurious. Right from the chill music to the spacious apartment to the exquisite portrayal of the Nespresso coffee machine, this video lures the audience to want to try it as well.
It's very simple yet extremely effective and that's why this video is on the list.
12. Grammarly
Just like the previous video, Grammarly actually shows their service in action, highlighting all the important features that make their app perfect for their audience.
What makes this video better is the fact that it's directed to a large and general audience. Simply highlighting the importance of good writing, they show how their app benefits all.
This is in fact a very good approach if you want to attract new customers. By showing them all the features and benefits of your product, they are already accustomed to what you have to offer.
13. Phonesoap
A phone charger that uses UV to disinfect your mobile phone. Now who wouldn't be interested?!
That's Phonesoap. And their product demo video is just as interesting as the concept.
The trick was simple. Juxtaposition.
They started the video with a deep meditation on the mobile phone. And suddenly, they end the serious tone with, "...and it's got poo-poo on it!"
How would you feel if you heard that your phone has 18 times more bacteria than a public restroom?
Exactly. Now you want a solution.
And now Phonesoap has you engaged. It's a simple spell but quite unbreakable.
Of course, the animation and music complement the video beautifully, making it even better to watch.
Overall, Phonesoap nailed their product demo video.
14. FridaBaby
This weird video it's straight-up hilarious, brutally honest, and downright disgusting. In other words, this is a brilliant product demo video.
The most important element of this video was the pain points. Fridababy makes it a point to poke parents where it hurts the most.
Without trying to hide the 'ick' factors involved in taking care of a baby, they beautifully demonstrate why and how their products are suitable for parents all over the world. In fact they use the 'ick' factor to drive home a need for their product.
The animations were not much either. Just like the rest of the video, they were as simple and effective as it could get.
There's one other thing I loved about this video. Even though it was to demonstrate the snotsucker, I love how they subtly added in another product for another problem that parents have to deal with, raising their curiosity and need in the process.
15. Reboo
Like I mentioned earlier, when you start with a problem or a pain point, you're bound to capture your audience's attention immediately.
Look at this straightforward software demo video by Reboo. It starts with the phrase, "Let's face it, editing your own website is a pain!", and immediately you're thinking, "You know what? You're absolutely right!"
And from there on, it's a matter of being able to retain their attention, which Reboo has again done beautifully. They haven't gone too far or too much with anything.
It's an extremely simple video with a voiceover that does an amazing job of explaining the features and benefits of their software. It's further complemented with precise on-screen actions that go in par with the voiceover.
Everything is understood clearly.
Voila!
You've just watched 15 of the best product demo videos of 2023. I hope you gained the inspiration you needed to make your very own killer product demo video.
When you do make yours, I hope you have as much fun with it as you want your audience to feel watching it.
