An explainer video can be a powerful tool for conveying information and promoting a product or service. However, if not executed properly, it can also do harm to your brand or cause confusion among your audience. Here are a few ways that an explainer video can harm you and how to avoid them:
Miscommunication
One of the most common ways that an explainer video can harm you is by mis-communicating your message. This can happen if the script is poorly written, the animation is confusing, or the voiceover is unclear.
How to avoid it
- Carefully craft the script.
- Work with a professional animator.
- Choose a voiceover artist who can clearly and effectively convey your message.
Lack of Engagement
If your explainer video is not engaging, it can turn off potential customers or clients. This can happen if the animation is boring, the script is too long, or the information is not presented in an interesting or relatable way.
How to avoid it
- Make sure your video is visually appealing.
- Keep the script short and to the point.
- Use relatable examples and anecdotes.
Disrespecting the Audience
An explainer video can harm you by disrespecting your audience if it’s too simplistic, condescending, or makes assumptions about their knowledge or understanding.
How to avoid it
- Always keep your audience in mind.
- Present information in a respectful and accessible way.
Overselling
If the video is too promotional or makes unrealistic promises about your product or service, it can harm your credibility.
How to avoid it
- Be honest about what your product or service can do.
- Avoid making exaggerated claims.
Not Being Inclusive
An explainer video can cause harm if it contains language, images, or animations that are insensitive or offensive to certain groups.
How to avoid it
- Ensure that your video is inclusive and respectful of all people, regardless of race, gender, sexual orientation, or ability.
Not Optimizing for Mobile
If your explainer video isn’t optimized for mobile viewing, you might miss out on a large portion of your audience.
How to avoid it
- Optimize the video for mobile with a responsive design that adapts to different screen sizes and resolutions.
Not Considering SEO
An explainer video that isn’t search engine optimized (SEO) can harm your visibility.
How to avoid it
- Properly tag the video with relevant keywords.
- Host it on a website optimized for SEO.
Not Providing a CTA
Without a clear call-to-action (CTA), your video may not convert viewers into customers.
How to avoid it
- Include a clear and prominent CTA, such as a link to your website or contact information.
Not Tracking and Analyzing
If you don’t track and analyze your video’s performance, you won’t know its impact.
How to avoid it
- Use tools like Google Analytics or video analytics software to track views, engagement, and traffic sources.
Not Updating
An outdated explainer video can mislead your audience.
How to avoid it
- Regularly review and update the video to ensure it remains accurate and relevant.
Technical Issues
Slow loading times and other technical issues can hinder the success of your video.
How to avoid it
- Ensure you have top-notch technical resources for seamless viewing.
Additional Production Expenses
Though explainer videos are cost-effective, producing high-quality ones may incur extra costs for equipment, maintenance, or engagement.
How to avoid it
- Carefully plan your budget for efficient video production.
Useless When You Update/Change Product
An explainer video becomes obsolete if the product changes significantly.
How to avoid it
- Plan your explainer videos with future updates in mind, ensuring flexibility.
Conclusion
An explainer video can be a valuable tool for promoting your brand or product, but it’s essential to be aware of potential pitfalls. By avoiding these issues, you can create a video that is effective, engaging, and respectful of your audience.
