The best corporate videos are ones that encapsulate a key message into a brief video in a way that stays in your viewers’ thoughts long after they’ve seen it. Here are some tips to keep in mind when creating your own corporate video.
Decide the main objective and message
First and foremost, you need to identify your main objective, and it has to be an asset to your company. It needs to increase the value of your company for your customers, so communication has to be spot on.
Once you’ve figured out your objective and concept, build around it. And as much as you can, remember the golden rule – Keep it Simple and Relevant.
A message doesn’t get better by just adding lots of information. It holds absolutely zero value if it’s irrelevant. And people want to understand your message, so do it in a way that they will get it.
With the objective and message at hand, you can be as creative as you want with it.
Decide the approach you want to take
By approach, I mean the tone of the video.
Whether it’s serious, fun, inspiring, touching or funny, it all depends on what impression you want to make among your customers.
It pays to study, research and know your target audience in order to know what kind of tone works best on them. After all, the goal is to make a good impression on them.
Focus on the benefits for your customers
Always remember, the video you’re making is aimed at your customers. It is for them. And if you want them to connect with your video, you need to make sure it resonates with them on an emotional level.
While listing information about your product or service is very informative, it won’t matter if your audience doesn’t recognize why they need it. You need to show them why you’re right for them.
Tell a story
People love stories. We always have and always will!
Why? Because stories engage us on a very emotional level, making it easier to understand and feel what something or someone is trying to convey to us.
The same goes for corporate videos as well. Tell a story, and it’s a sure-fire way to entice them. You’re not just telling, you’re showing.
Besides, there’s more than one way to tell any story, so the creative possibilities are endless.
Be short and specific
I cannot stress this enough. People nowadays simply do not have the time for long videos that drag on and on aimlessly around one topic. Too long is too boring.
As I mentioned earlier, pick one main message, stick to it and build around that one message. While there’s no steadfast rule as to how long a video must be, an ideal timeframe would be 1 to 10 minutes long, depending on the type of video.
Come in, make your point quickly and effectively, create the desired impact on your audience, and leave!
Don’t try too hard
I mean this for every aspect of the video.
Script – simple and conversational sounds natural.
Language – you want people to understand you, not scratch their heads about what your jargons mean.
Visual elements – you do NOT want them distracted because there’s too much happening on the screen.
Keep it simple.
Choose the right video production company
You do not have to do this on your own. In many cases, handing the task of creating an epic corporate video over to a video production company is the best option. They are well versed with the art and will make sure to deliver the best of the best.
With that said, you need to make sure you find a company that works best for you. That means research.
Study their portfolios. Read their client and customer reviews. See if they have experience making similar videos to the style you’re looking for.
And if you’ve found one that suits you, pitch your idea to them and let them work wonders for you!
So, there you have it! That’s everything you need to know about corporate videos with a whole bunch of the best videos to inspire you!
There’s no doubt that corporate videos are essential to the growth of a business in this world of video. And now that you know what to do, jump right at it and get your business out into the world in the best way possible!
And don’t worry, you are not alone in this journey. If you need any help in creating your very own killer corporate video, don’t hesitate to reach out to us. Our doors are always open, because videos are what we do!
