Why do most people prefer watching a movie rather than reading a book? Because a motion picture helps create a strong emotional response and a connection.
Videos, unlike any other medium, can induce a strong feeling, almost in anyone. Leverage this to create a corporate video that leaves a lasting impression on your audience. Engage your targeted viewers and invoke powerful emotions.
Video drives in about 75% of all internet traffic. How is that important, you asked? Read it like this: If you have a corporate video, there is a good chance you will get three times the traffic you’d usually get. Which eventually means more sales. And videos are everywhere. Web Giants like Facebook and Google put video content on top of their search list.
Google loves videos. If you’ve been in the marketing process, you already know how important videos are. Google will make sure you appear in search results more than your competitors (if you have a corporate video). Corporate videos can help define your cornerstone page (which embeds the video) and help Google (or any search engine) understand how to optimize your business online.
There is no better call to action on the web than the play button. When a potential client stumbles upon your video, they might have questions about your brand, or maybe they are interested in your product or service. Either way, they need a way to connect with you instantly after watching your video. That’s the whole point of creating a corporate video in the first place. You want actions! Not just views.
A corporate video is a great way to explain your company’s objectives to your clients. Think it like this: how often have you checked out a business as a customer through a video? Corporate videos are just the right tool to entertain your potential clients with the correct information to get them rolling with you. You lose most leads because they can’t follow what exactly your brand mission is.
When a viewer adjusts their needs and pain points with your brand and message, they become your customer. Corporate videos deliver on your investments. If you ask any successful entrepreneur, they will tell you the same.
It is simply a tremendous ROI model in marketing today. To learn more about increasing your ROI, reach out to us today!
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