Michael and his team wanted to create a video that could get prospects so fired up about Pretaa that they would want to hop on a call and talk about price.
http://pretaa.com
We teamed up with Pretaa to create a SaaS explainer video that could act as an impactful introduction to their platform and help them increase their conversion rate.
Pretaa is a sales intelligence app that empowers struggling reps with quick, smart, and actionable information.
Michael and his team wanted to create a video that could get prospects so fired up about Pretaa that they would want to hop on a call and talk about price.
And that’s where What a Story came into the picture.
We loved the video.
Michael Madon
Founder
Vicasso and Ruchi got on a call with Michael and his team to understand the platform.
Platform walkthrough from the client plays a huge role in creating a clear vision for a UI-centric video.
After this, Michael and Tim filled out the “Creative Brief” Questionnaire.
Right from the start, Pretaa’s team was very sure of what they wanted (Yes, we were surprised too)- High quality with clear messaging and minimalist designs.
So the first thing we did was prioritize the UIs. It ensures all the key features are being communicated throughout the video and viewers have time to focus on each one. So Ruchi and her team shortlisted all the UI screens they needed for this project.
Accelerating feedback cycles is essential while working in different time zones. When our team was working, Pretaa’s team was sleeping, and vice versa. We used this difference to our advantage for round-the-clock feedback and revisions.
We’ve developed a flexible process where our Creative Directors and Project Managers easily adjust as per the client’s time zones for seamless communication and a smooth-flowing production process.
It took us 3-4 business days to review all their marketing collateral, understand their vision, and do our research on the approach of the video.
Ruchi shared the estimated timeline for each stage of the project with the client and the production process picked its speed thereafter.
Scripting is a crucial stage for any video.
We had to get the story straight to accommodate all the benefits of the platform without actually mentioning any of the features in the voiceover.
Client loved the approach and both our teams put our heads together on this.
And voila! A crisp, peppy, and engaging script was ready in 1 week's time.
The major challenge here was to keep the visuals consistent with the design identity of Pretaa’s sales deck to maintain brand consistency. And that had to be followed right from envisioning the storyboard.
Our creative directors and illustrators are well-versed in ideating concepts within the realm of client’s complete marketing framework.
A storyboard was created to establish the visuals for each scene using minimal elements.
With Pretaa's sales deck as the anchor, we created two visual styles.
But the Pretaa team wanted something more.
And our designers took a creative leap to give them something unique.
So we added visual lightness to the theme and created a minimalistic, clean, and sophisticated visual style.
And they just loved it. I mean who wouldn’t?
This is when the entire designboard started to take shape.
Voiceover plays a major role in setting the overall tone of the video.
For this video, we carefully curated the VO auditions of artists that had the perfect sound quality we were looking for.
Client liked Kasey’s voice the best from the list.
We made the voiceover sound like a conversation, not a pitch, and Michael approved it in the first take itself.
Getting the VO recorded while our team is working on designs saves us many hours and assures faster delivery for every project.
After experimenting with dozens of projects, our team has landed on the sweet spot of maintaining the perfect pace of any video.
18-20 scenes for a 60 seconds video generally works best in driving engagement, creating understanding, and improving audience satisfaction.
With some minor feedback from the client, we got the final animation ready in 12 business days.
Now it was time to add that extra flare to the video: Music and SFX
Sticking to the clean and minimalistic approach of the designs, we added some subtle sound effects to create an impact without overtaking the clean theme of the video.
And this is how we crafted a timely yet timeless explainer video for Pretaa that was a perfect blend of modern design systems, clean UI, and clear messaging which turned into 61 memorable seconds.
