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Handcrafted strategies (written by human minds and AI hands).
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Specific microtools for specific needs. Created at What a Story.
We create explainer videos as an experienced explainer video company that align with your users, focus on conversions, and communicate value clearly and consistently at every stage of the sales funnel.
It is a high performing marketing asset that is a critical part of your communication strategy.
Our explainers help answer the most common questions before a sales call even happens and this drives faster evaluation to decision with clarity.
They help your customers contextualise your product within their everyday operations and make choosing your product feel like an empowered choice done with clarity.
We help you tailor your video narrative depending on your strategy
We summarize the analytics (views, traffic, Instead of asking users to read long documents, show them a video during onboarding with their use case in the context.
Clear visual explanation removes hesitation at the moment of decision.
Prospects self-filter early, resulting in fewer low-intent sales conversations.
Pre-educated buyers arrive informed and stay engaged longer during live demos.
A clear, differentiated narrative helps buyers compare and choose with confidence.
One explainer supports ads, sales outreach, onboarding, product launches and investor pitches.
At the top of the funnel, explainer videos introduce the problem you solve and why it matters. They quickly frame the category, establish relevance and position your product as a credible solution.
As buyers evaluate options, explainer videos help them understand how your product works, what makes it different and where it fits into their workflow. This is where confusion is removed and differentiation becomes clear.
At the point of purchase, explainer videos reinforce value, reduce perceived risk and help buyers align internally. They give decision makers a clear narrative they can share across teams to justify the choice.
Post purchase, explainer videos accelerate time to value. They guide users through setup, key features and best practices so teams can start seeing results faster with fewer support touchpoints.
As customers grow, explainer videos support feature adoption, new use cases, and product updates. They help drive deeper usage, increase retention, and open the door for expansion conversations.
Clarify what your product does, who it is for, and why it wins. We turn complex workflows into clear, compelling narratives that move buyers forward.
Show the features that matter and the outcomes they drive. Built to connect capability with business impact.
Translate technical or abstract concepts into visual stories that are easy to grasp and hard to ignore.
Designed for longer sales cycles, multiple decision makers, and high-consideration purchases. Clear messaging that aligns teams and accelerates trust.
Purpose-built for landing pages to increase engagement, reduce confusion, and improve conversion rates where it counts most.
We craft a tightly structured script that clearly explains what your product does, who it is for and why it matters. High-intent keywords are naturally built in to support search, positioning and downstream marketing use without compromising clarity or flow.
Every explainer is designed from the ground up to reflect your brand personality, product complexity, and audience expectations. From layout and pacing to color and illustration style, the storyboard ensures every frame supports comprehension and credibility.
We help select a voice that aligns with your brand and message, whether that is confident, consultative, technical, or conversational. The goal is to sound credible to your buyer and make complex ideas easier to absorb.
Clean transitions, sound design, and precise editing bring everything together into a polished asset ready for launch, sales, and distribution.
Then it’s time to make an explainer video
Pretty animations don't close deals. Clarity does. See how top SaaS teams use our strategic videos to raise rounds, boost MRR, and shorten their sales cycles.
Commonly asked questions about What A Story. Have other questions? Reach out and our team will be happy to help.
How long should an explainer video be?
How much does an explainer video typically cost?
How long does explainer video production take?
Do you help with scripting and messaging?
Can explainer videos be used beyond the website?
How do you measure the impact of an explainer video?
What industries do you work with?
What makes a high-performing explainer video?
What makes What a Story different from other agencies?
