It's a creative video that connects with your audience and explains why your brand can make their lives easier.
It can be educational, like one of those personality development videos we often find on social media.

Or you can use them for brand awareness, boosting sales, and conversions.
Explainer videos are straightforward. They are easy to watch and address their target customers' pain points directly.

A few years after a startup established its business, it was at its wit's ends. They could not convert their visitors into their buyers and were grasping at straws to sustain digitally. Their products were good, but people were not aware. And no one likes to buy things they don't understand.

The toner selling business boomed when they hired a team to create some videos about their products. After releasing the enjoyable and easy-to-understand videos, they managed to form a strong brand bond with their customers, making business more manageable and generating a tremendous amount of revenue within a fiscal year.