A corporate video is any non-advertisement video that focuses on your company, culture and employees as a whole.
Unlike other kinds of videos, corporate videos can serve more than one purpose, ranging from staff training videos to safety videos to company culture videos, making them an extremely versatile tool for your video marketing strategies. This is one of the many reasons why businesses love corporate videos.
Speaking of which, why ARE they so sought after? Why Are Corporate Videos Important For A Brand?
The following are the main reasons as to why businesses use corporate videos for their video marketing strategies.
Offers a better and quicker understanding of a brand, product or service
Viewers today are bombarded with information that becomes overwhelming and confusing at some point, so it’s important to make sure your message is easy to grasp and stands out.
Videos, being the most effective forms of communication today makes sure the message you’re trying to convey about your brand, product or service is delivered in the most digestible manner, in the shortest time possible.
They’re going to love you for it!
Connects on an emotional level with viewers
Corporate videos give you the freedom to give your audience something more than just information. You have the chance to deliver an experience.
You can add life to your message, and create a beautiful experience that your audience will never forget. When you connect with them on an emotional level, they’re bound to remember you, and most importantly, trust you.
It is an opportunity to show the human side
Human beings are social animals.
With corporate videos, you’re putting a face to your company and your employees. This again starts to build trust with the audience when they see that their services are provided by actual people like themselves.
In short, never underestimate how far an emotional bond can take you!
https://youtu.be/9HIgY_99mHI
A corporate video for KinderWorld that appeals to parents, and showcases the human side of their company.
Can be custom made for specific events
Corporate videos come in so many types for specific events and audience groups (which we’ll get into later in a bit.)
This gives you the power to analyze and identify various types of audience and client needs, and create videos that pertain to those specific sectors. This versatility is one of the key benefits to corporate videos.
Best way to showcase your brand
There are two main reasons for this.
First, because you’re essentially showcasing your brand history and journey, you have a golden chance to create an impactful story that will connect with your audience on a deeper level. The story, along with a pinch of creativity will definitely work wonders.
Second, it’s a virtual tour of your company’s various facilities and campuses. Your audience learn everything there is to know about your company by just spending a fraction of their time on a video.
Boom, you’ve got their attention and interest!
More traffic and higher conversion rates
75% of viewers visit a website after watching a video. This is self-explanatory as to why you need to include your corporate videos in your social media marketing platforms.
But wait, there’s more!
Videos on your homepage boost conversion rates by up to 20%!
When your website’s homepage has a video, your viewers tend to stay longer on it. This has proven to be very effective in boosting conversion rates, and before you know it, your once inquisitive viewer is now a happy customer!
https://youtu.be/iiatPx11p64
Promotional videos can be instrumental in capturing viewers' attention and encouraging conversions
Now let's move on to the next question.
Give me some examples of corporate videos.
What are different types of corporate videos?
Things To Keep in Mind When Making A Corporate Video
See you next time.
